Brand Insights Manager

We are CONNECTING HEALTH AND WEALTH. Come be part of remarkable. 

How you can make a difference  

As an integral member of the HealthEquity Brand team, the Brand Insights Manager is responsible for leading essential market research projects and ensuring the dissemination of critical insights. Drawing upon their expertise, this role plays a pivotal part in shaping marketing strategies and spearheading vital market research initiatives. A successful Brand Insights Manager excels in communication and organization, both internally and with external agencies. Their proactive and thoughtful research efforts are instrumental in enabling HealthEquity to make informed, data-driven decisions, ultimately empowering millions of healthcare consumers across the United States. 

What you’ll be doing 

• Collaborate across internal teams and with external agencies to identify, design, and execute customized market analyses that address HealthEquity’s business challenges and opportunities.  

• Conduct research to measure HealthEquity’s brand impact and performance in the market.  

• Ideate and conduct primary research by writing questionnaires, working with various internal tools and databases, analyzing raw data, creating reports from scratch, and presenting and sharing results with various stakeholders. 

• Synthesize and share relevant primary and secondary learnings into actionable insights for stakeholders. 

• Track, organize, and share market trends to inform brand-aligned thought leadership and content creation.  

• Champion market research best practices by organizing and generously sharing knowledge and lessons learned from projects and cross-functional collaboration across the company.

What you'll need to be successful

• 5+ years of experience with marketing research, insights, and analytics, demonstrating a strong track record of success  

• 8+ years of experience in marketing or closely related field  

• Bachelor’s degree in a relevant field (Business, Marketing, or related field) is a plus 

• Proficiency in the comprehensive collection, analysis, and interpretation of both qualitative and quantitative research, translating data into actionable insights. 

• Exceptional presentation skills—effectively disseminating research insights to collaborators and key decision-makers, bridging the gap between data and strategy. 

• Comfortable working autonomously and in collaborative settings 

• Advanced expertise in Microsoft Office programs (especially Excel and PowerPoint) 

• Intermediate to advanced expertise in real-time survey and feedback tools like Qualtrics, UserTesting, etc. 

#LI-Remote

This is a remote position.

The compensation range describes the typical minimum or maximum base pay range for this position. The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Adventure accounts
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Why work for HealthEquity 

HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more. 

Come be your authentic self

HealthEquity, Inc. is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

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