Principal Product Manager

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

We are CONNECTING HEALTH AND WEALTH. Come be part of remarkable.

How you can make a difference

We are seeking a Principal Product Manager to build the platform behind HealthEquity Marketplace, a managed affiliate platform designed to help our members get more health and healthcare per dollar through our affiliated partner brands.

You will build and evolve the components that make Marketplace personalized, automated, and highly converting. This role builds the personalization and ranking systems that decide what each member sees, the configuration tools that let us compose unique offerings and assortments, and the automation that lets us place, rotate, and launch offers at speed. The primary outcomes are conversion lift, repeat purchase, and configuration velocity.

This is a 0-to-1-to-scale opportunity that sits within the Product organization.

What you will be doing

• Assortment and Offering Platform
  • Build and scale the affiliate platform to increase offering throughput and speed to market
  • Build and operate the configuration layer that automates management of inventory, placement, rotations, product detail pages, product listing pages, and partner links
  • Build the product data pipeline & front-end application that allows merchandising team to manage offerings, prices, and partners changes
  • Replace manual merchandising work with rules, templates, and automated validation so changes ship in hours, not weeks
  • Build connections to enterprise tools/services such as DAM, CDP, analytics tools, experimentation platforms, and personalization engines
  • Make the platform self-serve so non-technical functions can ship changes themselves
  • Own launch speed and operational load as success metrics
• Personalization Engine
  • Own the real-time platform that decides what each member sees and how well it converts
  • Build the personalization and ranking system across search, recommendations, and category pages, working with analytics, data science and data engineering on the models behind it
  • Turn member context (segment, eligibility, balance activity, health context, etc) into powerful inputs
  • Own metrics including (1) attach rate, (2) repeat transaction per member, (3) personalization-attributable conversion lift, measured against a holdout
  • Run a high-frequency experimentation roadmap across ranking, placement, and offer logic
• Roadmap & Operating Model Ownership
  • Define the roadmap and run the operating model for the Marketplace platform
  • Define the Platform & Personalization OKRs, with clear prioritization on roadmap & GTM
  • Establish product processes and working rhythms across Product, Engineering, Design, and the merchandising and growth teams you serve
  • Set measurement and instrumentation standards across personalization, assortment, and placement
  • Work cross-functionally with privacy, compliance, marketing, data engineering, and merchandising teams to remove blockers and accelerate delivery
  • Keep the platform fast while holding quality, data accuracy, and accountability as Marketplace scales

What you will need to be successful

• 8+ years of product management experience with significant depth in personalization, affiliate marketing, ecommerce, or marketplaces
• Fluency partnering with data science on ranking and recommendation models:
  • you engage credibly with senior engineers and data scientists on tradeoffs, evaluation, and experiment design, without building the models yourself
• Experience in merchandising, affiliate, or catalog platforms, such as product information management or product feed automation
• Comfort in regulated environments where compliance requirements shape what can be shown and how
• Have driven 30% or more of your throughput via AI enabled tools and development processes

Preferred Qualifications

• HSA / FSA familiarity a plus
• Working knowledge of HIPAA, PHI and related healthcare data privacy controls

#LI-Remote

This is a remote position.

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including:  

• Medical, dental, and vision 

• HSA contribution and match 

• Dependent care FSA match 

• Uncapped paid time off 

• Paid parental leave 

• 401(k) match 

• Personal and healthcare financial literacy programs 

• Ongoing education & tuition assistance 

• Gym and fitness reimbursement 

• Wellness program incentives 

Onboarding & Travel

This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity’s immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations. 

This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.

HealthEquity is committed to providing reasonable accommodations to team members with qualifying disabilities. Should you be selected for this role and require an accommodation, we will put you in touch with our Benefits Team so you can begin the accommodation request process.

HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more. 

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot’s AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.

As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills.  For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity.

HealthEquity is committed to your privacy as an applicant for employment.  For information on our privacy policies and practices, please visit HealthEquity Privacy.