Director Marketing Operations

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

How you can make a difference  

The Director, Marketing Operations is responsible for driving the planning, processes, infrastructure, operating systems and performance management for the Marketing department, working with teams that are part of Marketing (Digital/MarTech , Brand & Communications, and Engagement Programs), or closely aligned with Marketing (Sales, IT, Learning & Development and Finance/Expense Management). The marketing operations function touches all aspects of Enterprise Marketing and plays an integral role in its success, focusing on end-to-end process and project optimization that ranges from planning and budgeting to execution and analysis with continual focus on KPIs. This roles reports to the SVP, Chief Marking Officer 

What you’ll be doing 

Process Development 

• Instill a culture of continuous improvement in the Marketing function, actively defining and implementing programs/projects while managing and always improving the overall process. 
• Develop short- and long-term vision and strategy to implement operational “quick wins” and continuous improvement methodology across the Marketing function 
• Document and manage effective regulatory and legal approval processes 
• Define, document and refine marketing operating processes to drive efficiency and productivity 

Budget and Vendor Management 

• Manage the marketing budget and relationship with central finance team, including planning, forecasting and actuals tracking;  
• Plan, track and report on investments and results 
• Direct validation and processing of invoices and other vendor payments 
• Manage financial reporting relationships and implement department processes and best practices for funding requests and vendor onboarding and relationships 
• Conduct formal reviews of vendors, systems, processes, and operational mechanisms: identify and prioritize opportunities to drive standardization and optimization 

Quality Assurance and Operational Excellence 

• Develop and document quality assurance processes and reporting across all marketing channels and audiences 
• Continuously improve quality standards and methodologies to achieve operational excellence objectives 
• Ingest and process feedback on marketing quality and develop mechanisms improve 

Operational communications strategy and execution 

• Ingest, prioritize and execute client, regulatory, product, service recovery, crisis and other communications as needed for the organization 
• Design and execute client transition experiences and related communications for acquisitions and platform migrations 
• Define go-to-market communication frameworks and processes to ensure outstanding internal and external understanding of key marketing initiatives and programs 

Marketing project and portfolio management/resource & capacity planning 

• Direct overall marketing project prioritization and scope; assign project tiers 
• Document, validate and track progress against marketing OKRs, managing status, opportunities and risks 
• Ensure alignment, communication, transparency and strategic discussions across marketing teams. 
• Develop and maintain marketing capacity model to support staffing conversations and prioritization 
• Provide project management support for key marketing initiatives  

Marketing Request and Distribution Centers 

• Partner internally (e.g., Marketing, Sales, Service) to ensure requests \are identified, prioritizedand needs met/exceeded; continually optimize platforms to deliver the best experience to users 
• Monitor and report performance, enabling ongoing enhancements to drive continued value 

Operating Cadence and Norms 

• Drive a regular cadence around marketing reporting and initiative progress,including coordinating the preparation for the Marketing monthly operating report 
• Plan, track and report on Marketing initiatives and results 
• Stay attuned to the market and across Marketing for new practices and technologies that will improve and optimize the marketing department's performance, business impact, and effectiveness 
• Support the CMO during the annual budget and initiative planning process, including cross-functional requirements gathering 

What you will need to be successful

• Bachelor's degree and 10+ years of professional experience in marketing or sales operations and 5+ in marketing or similar roles. 
• Comfort with ambiguity, testing and learning from new things. 
• Comfortable managing many diverse cross-channel projects across a broad set of stakeholders. 
• Excellent communication and presentation skills to work with all levels of management and associates. 
• Familiarity with the benefits, healthcare, and financial services marketplace, its products, distribution channels and target markets to drive successful business strategies is a plus. 
• Highly strategic and proactive mindset with strong analytical and critical thinking skills. 
• Notable influencing skills to motivate/align stakeholders with competing ideas and opinions to work toward a common goal. Ability to articulate strategies in a way that gains buy in and support for implementation. 
• Organization, prioritization, and project coordination skills to work across multiple initiatives simultaneously. 
• Preferred proficiency in Workfront, Seismic, Adobe Experience Manager and Salesforce platforms. 
• Strong change management skills, with ability to lead team and support others through change. 
• Strong management skills to lead and develop staff and cultivate strong relationships with internal and external partners. Experience managing agencies and vendors. 
• Strong work ethic and highly collaborative with management and cross-functional teams. 

#LI-Remote

This is a remote position.

The compensation range describes the typical minimum or maximum base pay range for this position. The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range in addition to a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Adventure accounts
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Why work with HealthEquity 

HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more. 

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

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