Senior Partner Marketing Manager

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

How you can make a difference  

As a Senior Partner Marketing Manager focused on Retail HSA Partner Growth, you will own and accelerate growth through partner channels while driving digital adoption across the member experience. You will operate as the quarterback across Product, Partner, Marketing, and Analytics—translating complex partner and product dynamics into clear, scalable GTM strategies that drive enrollment, funding, activation, and long-term engagement.

This role blends partner-led growth (B2B2C) with digital product marketing excellence, ensuring HealthEquity is positioned as the long-term home for health savings.

What you’ll be doing 

Partner Strategy & GTM Ownership

• Own Retail HSA partner GTM strategy end-to-end: positioning, messaging, partner toolkits, and activation journeys
• Build differentiated Partner vs. Direct Retail strategies with clear goals, roles, and success metrics
• Develop scalable, repeatable partner playbooks to drive consistent growth and adoption
• Lead partner-facing enablement with simple, high-impact materials partners can deploy confidently

Product Marketing & Messaging

• Own value propositions and messaging frameworks across partner and direct channels
• Translate complex product + partner dynamics into clear, compelling narratives
• Influence product roadmap and experience design based on partner and member insights

Digital Activation & Conversion

• Lead integrated activation strategies across email, SMS, push, web, in-app, SEO, and paid media
• Design and optimize partner-driven and direct-to-consumer journeys from awareness → enrollment → funding → engagement
• Drive structured testing (A/B, multivariate, lifecycle experiments) to improve funnel performance

Measurement & Optimization

• Define KPI frameworks across partner and digital funnels (enrollment, funding, activation, engagement)
• Partner with Analytics, Product, and Marketing Ops to ensure instrumentation, attribution, and reporting are in place
• Diagnose performance gaps and continuously optimize key moments in the user journey

Cross-Functional Leadership

• Serve as the central marketing lead (“quarterback”) across Product, Partner, Legal, Analytics, Marketing Ops, and Lifecycle teams
• Drive GTM planning, execution, and post-launch optimization with clear accountability and timelines
• Align stakeholders across internal teams and external partners with clarity and confidence

What you will need to be successful

• 6+ years in product, growth, or digital marketing
• Proven experience leading complex, cross-functional GTM initiatives
• Strong digital and performance mindset (conversion, activation, lifecycle optimization)
• Experience driving adoption across mobile, web, and ecosystem experiences
• Ability to simplify complexity into clear strategies, messaging, and execution plans
• Strong executive communication and stakeholder influence skills
• Experience in healthcare, fintech, or regulated industries preferred
• Background in partner-led or B2B2C growth models preferred
• Experience working closely with Product teams on discovery, roadmap, and launch planning preferred
• Familiarity with tools such as Braze/Iterable, Branch/AppsFlyer, GA4, Mixpanel, or Amplitude preferred

#LI-Remote

This is a remote position.

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:  

• Medical, dental, and vision 

• HSA contribution and match 

• Dependent care FSA match 

• Uncapped paid time off 

• Paid parental leave 

• 401(k) match 

• Personal and healthcare financial literacy programs 

• Ongoing education & tuition assistance 

• Gym and fitness reimbursement 

• Wellness program incentives 

Onboarding & Travel

This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity’s immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations. 

This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.

HealthEquity is committed to providing reasonable accommodations to team members with qualifying disabilities. Should you be selected for this role and require an accommodation, we will put you in touch with our Benefits Team so you can begin the accommodation request process.

HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more. 

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot’s AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.

As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills.  For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity.

HealthEquity is committed to your privacy as an applicant for employment.  For information on our privacy policies and practices, please visit HealthEquity Privacy.